Image Strategy for Women in Power

How you look is read before a word leaves your mouth.

In rooms built by men, for men, your image is the first data point anyone collects on you. Femme Capital edits that data — so it says senior, credible, and worth the fee, every time.

Four ways a wardrobe quietly undercuts a woman who is otherwise the most qualified person in the room.

Underdressed
Reads as underprepared before you've said a word — and invites the room to explain things to you.
Cheap-looking
Signals that you'll negotiate on price too. Clients calibrate your fee off your fabric.
Too sexy
Pulls focus from your expertise and hands the room a reason to not take the deal — or you — seriously.
"Grandma" look
Reads as behind the market instead of ahead of it — the opposite of what you're selling.
Built for women who are already the most senior person in most rooms they walk into.
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The Offer

Six ways in, from one meeting to a full season.

01 — One Meeting

The Meeting Edit

Virtual consultation. Three outfit options for a specific meeting or event, plus accessories and shopping links.

A$149
02 — Direction

Executive Style Strategy

A 90-minute consultation setting your style direction — colour, silhouette, and professional image recommendations.

A$295
03 — In Your Closet

Executive Wardrobe Edit

A 3-hour in-home wardrobe review — new combinations from what you own, plus a list of what's missing.

A$495–595
04 — The Full Kit

Professional Capsule

Full wardrobe analysis, 10–15 versatile work outfits, a targeted shopping list, and a digital lookbook.

A$895–1,200
05 — Together

Personal Shopping

Pre-shopping research on your behalf, followed by approximately three hours shopping together.

A$600–750
06 — All Season

Seasonal Style Concierge

A capsule update, support for key events, and ongoing style advice over WhatsApp for the season.

A$1,500–2,000/season

Your look is already saying something. Let's decide what.

Introductory pricing above is limited to the first cohort of clients. Book a consultation to find the right starting point.

hello@femmecapital.co